Socially smart videos boost conversions up to 9 percent.
Pinterest is a newer social media site that can be leveraged for marketing purposes. Pinterest describes itself as “an online pinboard where you can organize and share things you love.” Although the site mentions it as a place to help plan a wedding, save decorating tips, and display recipes, it also has a lot of potential for social video marketing. Here are a couple advantages of sharing video content on Pinterest:
Everyone can see your videos: With Pinterest, your videos aren’t just limited to your friends or followers. They can also be seen by everyone because they are included in Google search results and get publicly posted in categories chosen by you. This increases the likelihood that they’ll be seen by people from your target market.
Drive traffic back to your site: Pinterest allows you to include a thumbnail image that can link to a website. This can be the company home page, a direct sales page, or whatever else is needed to make conversions happen.
Improve branding: When you put videos onto Pinterest, you can create a “Pinterest board” to display them. While it’s pretty basic in appearance, it can be titled in a way that improves branding and the video search engine optimization (VSEO) of your content.
For more socially smart video insights, contact VideoBloom today.