• In September 2008, the VIEW main index for the Dow Jones Web Sites was 20-97-3, which indicates that 20% of the companies had video on their home page, 97% had video on their site, and 3% didn't use any video on their Web site.
• The percentage of companies using video on their homepage has increased 7% since February
• The percentage of companies using video on their site has increased 4% since February
• 33% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc. (no change since February)
• 17% offer a full-fledged "video center" comparable to a corporate TV channel. (no change since February)
• 17% give access to such video center directly from their home page (one click away). (increase of 4% since February)
• 47% display video ads for their products in the site (increase of 4% since February); 10% display video ads on their home page. (increase of 3% since February)
• 20% offer a full-screen video option. (no change since February)
• 7% have video on autoplay (i.e. video starts as soon as the user lands on the page). (increase of 4% since February)
• 33% open video in a new browser Web page. (decrease of 4% since February)
• 10% use a pop-up window to display video. (no change since February)
• Video formats: 63% of companies use Flash video, 33% use Windows Media Player, 10% use Real Player, 7% use QuickTime. (The percentages don’t add up to 97% because some websites use more than one video format)

• In October 2008, the VIEW main index for the NASDAQ Web Sites was 10-66-34, which indicates that 10% of the companies had video on their home page, 66% had video on their site, and 34% didn't use any video on their Web site.
• The percentage of companies using video on their homepage has increased 2% since March
• The percentage of companies using video on their site has increased 18% since March.
• 27% of the NASDAQ Web Sites have placed their Web videos 1 click away from the home page. (increase of 11% since March)
• 66% of the NASDAQ Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page. (increase of 18% since March)
• 30% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc. (increase of 4% since March)
• 14% offer a full-fledged "video center" comparable to a corporate TV channel. (increase of 2% since March)
• 11% give access to such video center directly from their home page (one click away). (increase of 4% since March)
• 12% display video ads for their products in the site (increase of 2% since March); 7% display video ads on their home page. (increase of 2% since March)
• 21% offer a full-screen video option. (increase of 6% since March)
• 2% have video on autoplay (i.e. video starts as soon as the user lands on the page). (decrease of 1% since March)
• 25% open video in a new browser Web page. (increase of 1% since March)
• 8% use a pop-up window to display video. (increase of 4% since March)
• Video formats: 49% of companies use Flash video, 26% use Windows Media Player, 10% use QuickTime, 7% use Real Player. (The percentages don’t add up to 66% because some websites use more than one video format)

For more information about the VideoBloom VIEW Index™ and its methodology, please contact us at view [at] videobloom [dot] com.