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VideoBloom VIEW Index™ - July-August 08
What is VIEW index and why do we need it?
What is the VideoBloom VIEW Index™ - and why do we need it?
After noticing there was a plethora of research discussing the demand side of online video yet little research focusing on the supply side, VideoBloom created the Video-Enabled Web Index, or VIEW Index. The VIEW Index will give insight into the companies and sectors that are using online video and how they are using it. More»
Specific Markets included in this VIEW index are as follows:
- Top 20 Telecommunication Web sites
- Top 20 Insurance Web sites
- Top 20 Medical Device Web sites
- Top 20 Regional Transportation Web sites
- Top 20 Energy Web sites
- Top 100 Surveyed Companies
Who among the top 20 Telecommunication Web sites use online video.
Key Survey Results - July-August
- In July 2008, the VIEW main index for the Top 20 Telecommunication Web sites was 0-75-25, which indicates that 0% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site.
- 15% of the Top 20 Telecommunication Web sites have placed their Web videos 1 click away from the home page.
- 75% of the Top 20 Telecommunication Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 5% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 40% offer a full-fledged "video center" comparable to a corporate TV channel.
- 10% give access to such video center directly from their home page (one click away).
- 20% display video ads for their products in the site; 0% display video ads on their home page.
- 20% offer a full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 10% open video in a new browser Web page.
- 40% use a pop-up window to display video.
- Video formats: 50% use Windows Media Player, 35% companies use Flash video, 10% use Real Player, 0% use QuickTime. (The %'s don't add up to 75% because some websites use more than one video format)
Top 20 Telecommunications Web sites
| Industry | Company/Organization |
| Telecommunications | AT&T |
| Telecommunications | Verizon Communications |
| Telecommunications | Nippon Telegraph & Telephone |
| Telecommunications | Deutsche Telekom |
| Telecommunications | Telefónica |
| Telecommunications | France Télécom |
| Telecommunications | Vodafone |
| Telecommunications | China Mobile Communications |
| Telecommunications | Telecom Italia |
| Telecommunications | BT |
| Telecommunications | Sprint NextelSprint Nextel |
| Telecommunications | KDDI |
| Telecommunications | Comcast |
| Telecommunications | Vivendi |
| Telecommunications | América Móvil |
| Telecommunications | China Telecommunications |
| Telecommunications | Softbank |
| Telecommunications | KT |
| Telecommunications | Telstra |
| Telecommunications | Carso Global Telecom |
Who among the top 20 Insurance Web sites use online video.
Key Survey Results - July-August 08
- In July 2008, the VIEW main index for the Top 20 Insurance Web sites was 5-70-30 which indicates that 5% of the companies had video on their home page, 70% had video on their site, and 30% didn't use any video on their Web site.
- 15% of the Top 20 Insurance Web sites have placed their Web videos 1 click away from the home page.
- 70% of the Top 20 Insurance Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 0% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 15% offer a full-fledged "video center" comparable to a corporate TV channel.
- 0% give access to such video center directly from their home page (one click away).
- 15% display video ads for their products in the site; 5% display video ads on their home page.
- 30% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 20% open video in a new browser Web page.
- 40% use a pop-up window to display video.
- Video formats: 50% use Windows Media Player, 35% use Flash video, 10% use Real Player, 5% use QuickTime. (The %'s don't add up to 70% because some websites use more than one video format)
Top 20 Insurance Web sites
| Industry | Company/Organization |
| Insurance | Allianz AG |
| Insurance | Allstate Corporation |
| Insurance | American International Group, Inc. |
| Insurance | Berkshire Hathaway, Inc. |
| Insurance | Chubb Corp. |
| Insurance | CNA Financial Corporation |
| Insurance | Fortis |
| Insurance | Groupama S.A. |
| Insurance | Hartford Financial Services Group Inc |
| Insurance | ING Groep N.V. |
| Insurance | Liberty Mutual Insurance Companies |
| Insurance | Millea Holdings, Inc |
| Insurance | Mitsui Sumitomo Insurance Co Ltd |
| Insurance | Munich Re |
| Insurance | Royal & Sun Alliance Insurance Group plc |
| Insurance | Sompo Japan Insurance Inc. |
| Insurance | State Farm Insurance Companies |
| Insurance | Swiss Re Group |
| Insurance | The Travelers Companies, Inc. |
| Insurance | Zurich Financial Services |
Who among the top Medical Device Web sites use online video.
Key Survey Results - July-August 08
- In July 2008, the VIEW main index for the Top 20 Medical Device Web sites was 5-75-25, which indicates that 5% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site.
- 20% of the Top 20 Medical Device Web sites have placed their Web videos 1 click away from the home page.
- 75% of the Top 20 Medical Device Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 10% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 5% offer a full-fledged "video center" comparable to a corporate TV channel.
- 0% give access to such video center directly from their home page (one click away).
- 10% display video ads for their products in the site; 0% display video ads on their home page.
- 40% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 25% open video in a new browser Web page.
- 50% use a pop-up window to display video.
- Video formats: 50% use Windows Media Player, 25% use Flash video, 20% use QuickTime, 10% use Real Player. (The %'s don't add up to 75% because some websites use more than one video format)
Top 20 Medical Devices Web sites
| Industry | Company/Organization |
| Medical Devices | Johnson and Johnson |
| Medical Devices | GE Healthcare |
| Medical Devices | Medtronic |
| Medical Devices | Baxter International |
| Medical Devices | Cardinal Health |
| Medical Devices | Tyco Healthcare (changed name to Covidien) |
| Medical Devices | Siemens Medical Solutions |
| Medical Devices | Philips Medical Systems |
| Medical Devices | Boston Scientific |
| Medical Devices | Stryker |
| Medical Devices | B. Braun |
| Medical Devices | Guidant Corp. |
| Medical Devices | 3M Healthcare |
| Medical Devices | Zimmer Holdings |
| Medical Devices | Becton, Dickinson & Co. |
| Medical Devices | St. Jude Medical |
| Medical Devices | Onex |
| Medical Devices | Hospira |
| Medical Devices | Fresenius |
| Medical Devices | Smith & Nephew |
Who among the Top 20 Regional Transportation Web sites use online video.
Key Survey Results - July-August 08
- In July 2008, the VIEW main index for the Top 20 Regional Transportation Web sites was 5-80-20, which indicates that 5% of the companies had video on their home page, 80% had video on their site, and 20% didn't use any video on their Web site.
- 35% of the Top 20 Regional Transportation Web sites have placed their Web videos 1 click away from the home page.
- 80% of the Top 20 Regional Transportation Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 5% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 10% offer a full-fledged "video center" comparable to a corporate TV channel.
- 10% give access to such video center directly from their home page (one click away).
- 0% display video ads for their products in the site; 0% display video ads on their home page.
- 35% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 15% use a pop-up window to display video.
- Video formats: 50% use Flash video, 30% use Windows Media Player, 25% use QuickTime, 5% use Real Player. (The %'s don't add up to 80% because some websites use more than one video format)
Top 20 Regional Transportation Web sites
| Industry | Company/Organization |
| Regional Transportation | MTA New York City Transit (NYCT) |
| Regional Transportation | Chicago Transit Authority (CTA) |
| Regional Transportation | Washington Metropolitan Area Transit Authority (WMATA) |
| Regional Transportation | Los Angeles County Metropolitan Trip Authority (LACMTA) |
| Regional Transportation | Massachusetts Bay Transportation Authority (MBTA) |
| Regional Transportation | Southeastern Pennsylvania Transportation Authority (SEPTA) |
| Regional Transportation | New Jersey Transit Corporation (NJTransit) |
| Regional Transportation | San Francisco Municipal Railway (MUNI) |
| Regional Transportation | Metropolitan Atlanta Rapid Transit Authority (MARTA) |
| Regional Transportation | Maryland Transit Administration (MTA) |
| Regional Transportation | King County Department of Transportation (King County Metro) |
| Regional Transportation | Miami-Dade Transit (MDT) |
| Regional Transportation | Tri-County Metropolitan Transportation District of Oregon (TriMet) |
| Regional Transportation | San Francisco Bay Area Rapid Transit District (BART) |
| Regional Transportation | MTA Long Island Rail Road (MTA-LIRR) |
| Regional Transportation | Metropolitan Transit Authority of Harris County, Texas (Metro) |
| Regional Transportation | Denver Regional Transportation District (RTD) |
| Regional Transportation | Dallas Area Rapid Transit (DART) |
| Regional Transportation | Metro-North Commuter Railroad Company (MTA-MNCR) |
| Regional Transportation | Pace - Suburban Bus Division (PACE) |
Who among the Top 20 Energy Web sites use online video.
Key Survey Results - July-August 08
- In July 2008, the VIEW main index for the Top 20 Energy Web sites was 10-85-15, which indicates that 10% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
- 35% of the Top 20 Energy Sites have placed their Web videos 1 click away from the home page.
- 85% of the Top 20 Energy Web sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 10% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 20% offer a full-fledged "video center" comparable to a corporate TV channel.
- 15% give access to such video center directly from their home page (one click away).
- 40% display video ads for their products in the site; 0% display video ads on their home page.
- 20% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 15% open video in a new browser Web page.
- 30% use a pop-up window to display video.
- Video formats: 55% use Flash video, 35% use Windows Media Player, 0% use Real Player, 0% use QuickTime. (The %'s don't add up to 85% because some websites use more than one video format)
Top 20 Energy Web sites
| Industry | Company/Organization |
| Energy | ExxonMobil Corp |
| Energy | BP |
| Energy | Royal Dutch Shell |
| Energy | Chevron Corp |
| Energy | Total SA |
| Energy | Petrochina Co |
| Energy | Statoil ASA |
| Energy | ENI SpA |
| Energy | Petrobras Brasileiro |
| Energy | ConocoPhillips |
| Energy | Valero Energy Corp |
| Energy | LUKoil |
| Energy | Marathon Oil |
| Energy | Electricite de France |
| Energy | China Petroleum |
| Energy | Rosneft Oil |
| Energy | Gazprom OAO |
| Energy | Occidental Petroleum |
| Energy | EnCana Corp |
| Energy | Suez |
Who among the Total for 100 surveyed Web sites use online video.
Key Survey Results - July-August 08
- In July 2008, the VIEW main index for the 100 surveyed companies was 5-77-23, which indicates that 5% of the companies had video on their home page, 77% had video on their site, and 23% didn't use any video on their Web site.
- 24% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
- 77% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 6% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 18% offer a full-fledged "video center" comparable to a corporate TV channel.
- 7% give access to such video center directly from their home page (one click away).
- 19% display video ads for their products in the site; 1% display video ads on their home page.
- 29% offer full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 14% open video in a new browser Web page.
- 35% use a pop-up window to display video.
- Video formats: 43% use Windows Media Player, 40% use Flash video, 10% use QuickTime, 7% use Real Player. (The %'s don't add up to 77% because some websites use more than one video format)
This research is offered to you free, and you can use it anywhere you want under the condition that you refer to "VideoBloom VIEW Index™" as the source of the information.The "VideoBloom VIEW Index™" mention must be easily readable -- a minimum of 12 pixel-font size is preferred; also feel free to link to our Web site. Thanks!
For more information about the VideoBloom VIEW Index™ and its methodology, please contact us at view [at] videobloom [dot] com.
