Nowadays, technology is so ever changing, it’s near impossible to keep up. Each day, my inbox and Twitter feeds are flooded with updates related to changes in social media, online video and the latest advancements in teleportation.
Social marketing sites such as Facebook, Twitter and now, Google+, offer a seemingly endless variety of options for businesses. Facebook alone allows customers to easily access the who, what, when, where and why of their favorite products and services without even having to visit the company website.
For example, directly from the Coca-cola Facebook Page, users can ask questions, take polls, view a full list of products, watch online video advertisements (now available in 3D), and post their own photos featuring Coke products. Did I mention users can also create their very own customized drink?
It’s clear that business and social sites are integrating, but will they eventually bond so fully as to eliminate the need for websites altogether?
Many might argue that websites are needed to uphold a satisfactory level of customer service in business. But online video chat platforms (like Google+ hangouts) are now considering the idea of connecting service agents with customers through online video, humanizing the tech support process and, in my opinion, eliminating much of the need for websites.
What are your thoughts on the future of websites? Will they survive in this digital maze, or surrender to the power of the social marketing hash tags and @replys? Leave your comments below or find us @videobloom on Twitter.
And because these never get old…
Social Media Specialist