As Social Media Specialist at VideoBloom, I spend much of my time scouring the Internet for the latest and greatest in online video trends. What I find fascinating in the world of online video is its widespread use, appealing to both pre-teens and CEOs alike.
When online video first began, it was primarily used as a means of entertainment. Why YouTube creator Jawed Karim felt people would be interested in his video entitled Me at the zoo, I cannot say, but this video was the first ever to be uploaded to the site, marking the beginning of the online movement that transformed the small startup company into an online video-hosting powerhouse. And thank God for the invention of YouTube, or our beloved Justin Bieber may never have been discovered.
Today, online video is not only used as a communication medium, but as a source for buying, selling, instructing and informing (just to name a few). It has changed the way people communicate, businesses advertise and buyers purchase. It has given more power to the consumer, allowing customers to exercise their voice in the buying process through use of video testimonials. In turn, it has allowed business owners to reach customers in a much more personalized way than ever before.
Take, for example, the dinner date that I had last night at ChoLon in Downtown Denver. Neither I, nor my date, had ever eaten at this restaurant and somehow he knew everything about the menu. How? Online video! Head chef, Lon Symensma, had posted a video tutorial on his website, explaining the intricacies that are involved in the preparation of the restaurant’s most popular dish. This video not only made my date’s mouth water in anticipation, but was also the deciding factor in picking that restaurant for the night. A classic win win!
Whatever your reason for using online video, it goes without saying that the online video industry has only just begun.
Social Media Specialist