66 percent of consumers will watch videos two or more times.
While having a “virus” is usually associated with an unpleasant and dreadful experience, having viral content is just the opposite. When content such as a video is spread to millions across the Internet, it is known as “going viral.” Having your video viewed a few million times is every marketer’s dream come true. The global reach of today’s web makes that possible, but it’s no simple feat. It takes more than simply displaying video content on the web and hoping that people will like it enough to share it with all of their friends.
If you want your videos to reach that golden, viral stage, you need to do more than embed them into your website. Most importantly, it has to be easy to find your video online. That is why video search engine optimization or VSEO has become a necessity if you have any hope of going viral. Sure, some videos get lucky and are seen by millions of people around the world, but it’s the equivalent of winning the video viewing lottery. No respectable company should ever gamble and leave critical marketing materials like online video content to chance. If they truly want to increase their odds of going viral, they should invest in an experienced video production and distribution platform designed by people who know how to correctly incorporate search engine optimization for videos.
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