It’s pretty safe to say that social media revolutionized online marketing. Instead of visiting sites as an outside observer, potential clients could participate and share their content. In fact, they were encouraged to interact and contribute because those user-driven sites depended upon active input from site visitors. This user-driven dynamic has been a winning combination for both social media sites and the people who contribute to them. It was also greeted with excitement by marketers although learning how to leverage social media for business success has been a work in progress.
As people have refined and adapted their marketing strategies for social media, it quickly became evident that video content was turning out to be a key part of the picture. With numerous studies showing that online video content was steadily increasing in popularity, companies rushed to create videos and show them any which way they could. YouTube channels were created and they paid for video player services but that broad-based approach to video marketing isn’t nearly as effective as socially smart videos. As opposed to simply presenting video content to the masses, companies that use socially smart video content share more of their marketing videos with people who make up their target market. The right people find and watch their videos as a result of SEO techniques. Video content adapted for social marketing adds a big dose of efficiency to online marketing strategies and platforms like VideoBloom are designed to make that happen.
How can we help your brand connect, tell, sell and share your story and product in today’s digital world? Contact us to learn how we can help build and expand your brand with our socially smart videos.