Retail sites with video increase conversions by 30%
The popularity of online social video content has skyrocketed and made it an essential part of any effective website. No matter the content, consumers like watching videos and studies have shown they can help increase sales. However, the formula for successful video commerce requires a bit more strategy than just throwing together a homemade video. Here are a few tips on how to use videos to reach and sell more effectively to your target markets:
Show quality video content – Invest in professional video production since your online videos essentially act as the face of your company as well as being a key factor for conversions.
Video search engine optimization (VSEO) – Make it easier for customers to find your social videos when they search the web. Use tags and metadata to increase your chances of being found by search engines and frequently update your website with fresh, original video content. Better yet, hire a company experienced in VSEO to produce, optimize and distribute your content for you.
Get the VideoBloom Social Video Commerce Player – This easy-to-use player allows you to include product thumbnails, descriptions and product links without interrupting the video viewing experiences of potential customers and making it easy to buy it now. To enjoy the advantage of our Social Video Commerce Player and all the other great benefits of working with VideoBloom, sign up for a quick demo on the benefits of a socially smart video today.