Home Page Video and Video Centers Gain in Popularity
Denver, CO December 9, 2008 — VideoBloom’s VIEW Index, or Video-Enabled Web Index, reports that online video use continues to increase across the board. Over the past seven months, 18% of NASDAQ 100 companies and 4% of the Dow Jones 30 companies have expanded their Internet video usage.
In comparison, the Dow Jones online video rate of growth is much smaller, due largely to the fact that most were early adopters of online video; 93% of Dow Jones companies used Web video in February and 97% in September. Currently, only one company on the Dow Jones does not employ Internet video on their Web site.
NASDAQ companies, though, are catching up and often are using online video in advanced ways. For example, the introduction of "Video centers," which are comparable to a corporate TV channel, has increased by 2% while access to said video centers from the home page has increased by 4%. As well, the VIEW Index shows that 4% more of NASDAQ companies are utilizing online video in an advanced manner, for applications other than simply providing information.
Internet video on Web sites’ home pages also has continued to rise (7% among Dow Jones companies and 2% among NASDAQ companies) as more and more companies discover the value of emphasizing their video content.
For example, Johnson and Johnson’s home page now features inspiring stories from employees and customers. A new mom describes how Johnson and Johnson products help her twins sleep through the night while another video talks about Safe Kids, a program designed to reduce childhood injuries. As well, Disney’s home page highlights their video content with short clips from their wide variety of TV shows, movies and online games.
About VideoBloom’s VIEW Index
The VIEW Index is yet another innovative tool from VideoBloom, designed to give businesses insight into where and how online video is being used.
VideoBloom is a leader in end-to-end online video advertising and distribution solutions. The company offers a variety of flexible products, from innovative online video players to an award-winning online video management and publishing platform. VideoBloom’s solutions are designed to help companies grow and manage their online video presence, as well as generate new video-related revenues.
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