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05/12/2008 – Local Search Gets Up-Close and Personal with Online Video
05/01/2008 – Tech startup of the month: VideoBloom, Inc
04/28/2008 – The Kelsey Group - "More Online Video Data from VideoBloom"
04/15/2008 – The Kelsey Group - "More Online Video: A Conversation With VideoBloom"
04/10/2008 – Colorado Startups - "VideoBloom In The Mountains"

 

Local search has revolutionized how quickly and easily people can find local business information. In an instant you can have a list of every Chinese restaurant in a 10-mile vicinity and directions how to get there. While highly effective for dispensing general information, local search to this point has lacked the detailed information that help users decide, for example, if a restaurant is a good choice for a date night. But online video is changing all of that.

Web video gives customers an insider look into local businesses and helps them make informed decisions rather than blind guesses. Users can see first-hand if a gym is well equipped or they can "meet" their local dentist before committing to an appointment. By taking the guesswork out of buying, there's less potential for ugly surprises and ultimately, greater customer satisfaction. Read more

 

INITIAL LIGHT BULB
The serial entrepreneur behind VideoBloom doesn't stay in one place for too long.

"Every four years, five years, there's a new project," said Antoine Toffa, the company's founder and CEO.

In 1996, Toffa started Trip.com — which he subsequently sold for more than $300 million — and in 2000 he launched tamtam.com, an online import-export company. Read more

 

"As promised in a post a few weeks ago, VideoBloom has completed an index of Nasdaq companies that have video on their websites. The DJIA version of the index was shown in the last post as one leading indicator of online video adoption.

As expected, smaller cap Nasdaq companies - though including many media companies - are decidedly behind the video curve. VideoBloom CEO Antoine Toffa points out how there is a general lag in adoption from big companies to smaller cap ones, which is supportive of expected growth in online video adoption for SMB and mid market companies." Read more

 

"I recently had the chance to talk with Antoine Toffa, founder and CEO of online video platform VideoBloom. Toffa had previously founded Trip.com which was bought by Galileo in 2000 for $326 million and eventually rolled up into what is now Orbitz.

The VideoBloom platform can be used by Web publishers interested in hosting video content. This includes a few different built-in monetization techniques, such as ad overlays. But unlike other video ad platform providers such as Brightcove, it doesn't require that you join its ad network. The company rather wishes to be a technology provider, unaligned with an ad network, so its addressable market is broader." Read more

 

"I had the pleasure to recently interview Antoine Toffa, Founder and CEO, of VideoBloom.

Toffa has been in Colorado for 14 years, working as an Internet serial entrepreneur since 1996, after working as a GM for US West/MediaOne and Time Warner Interactive. His big success came with Trip.com that was sold to Galileo in 2000 for $326 million (Trip.com was subsequently merged with Cheap Tickets and bought by Orbitz)."
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