For the July-August 09 VIEW Index we reviewed and analyzed the top 20 Web sites, as ranked by Alexa, in the Government, Healthcare, Biotechnology & Pharmaceuticals, Marketing & Advertising and Construction & Maintenance verticals.
What is VIEW index and why do we need it?
Specific Regions included in this VIEW index are as follows:
- Top 20 Government Web Sites
- Top 20 Healthcare Web Sites
- Top 20 Biotechnology & Pharmaceuticals Web Sites
- Top 20 Marketing & Advertising Web Sites
- Top 20 Construction & Maintenance Web Sites
- Total for 100 Surveyed Companies
Top 20 Government Web Sites
Top 20 Government Web Sites
- In August 2009, the VIEW main index for the Top 20 Government Web Sites was 20-80-20, which indicates that 20% of the companies had video on their home page, 80% had video on their site, and 20% didn't use any video on their Web site.
- 35% of the Top 20 Government Web Sites have placed their Web videos 1 click away from the home page.
- 40% of the Top 20 Government Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 30% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 40% offer a full-fledged "video center" comparable to a corporate TV channel.
- 25% give access to such video center directly from their home page (one click away).
- 5% display video ads for products on their site; 5% display video ads on their home page.
- 40% offer a full-screen video option.
- 0% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 0% open video in a new browser Web page.
- 35% use a pop-up window to display video.
- Video uses: 40% of the surveyed Government web sites use video for informational purposes, 40% use it for promotional purposes, 20% use it to deliver news, 20% use it for demonstrative purposes, 5% use it for entertainment purposes, 5% use it for other purposes (media b-roll) and 0% use it for UGC (user generated content). (The percentages don’t add up to 80% because many sites use online video for several different purposes)
- Video formats: 40% use Flash video, 40% use Windows Media Player, 20% use QuickTime and 10% use Real Player. (The percentages don’t add up to 80% because some websites use more than one video format)
Top 20 Government Web Sites
| Web site |
| Europa |
| United States |
| Royal Mail |
| World Health Organization (WHO) |
| Correios |
| Deutsche Post |
| United Nations |
| Canada Post |
| The World Bank Group |
| United Kingdom |
| Reserve Bank of India |
| Companies House UK |
| United Nations Educational, Scientific and Cultural Organisation (UNESCO) |
| Food and Agriculture Organization (FAO) |
| Australia Post |
| La Poste française |
| Hongkong Post |
| Bank of Russia |
| World Intellectual Property Organization (WIPO) |
| GlobalSecurity.org |
The Top 20 Healthcare Web Sites
The Top 20 Healthcare Web Sites
- In August 2009, the VIEW main index for the Top 20 Healthcare Web Sites was 30-80-20, which indicates that 30% of the companies had video on their home page, 80% had video on their site, and 20% didn't use any video on their Web site.
- 40% of the Top 20 Healthcare Web Sites have placed their Web videos 1 click away from the home page.
- 30% of the Top 20 Healthcare Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 25% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 30% offer a full-fledged "video center" comparable to a corporate TV channel.
- 15% give access to such video center directly from their home page (one click away).
- 20% display video ads for products on their site; 15% display video ads on their home page.
- 45% offer a full-screen video option.
- 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 20% open video in a new browser Web page.
- 25% use a pop-up window to display video.
- Video uses: 70% of the surveyed Healthcare web sites use video for promotional purposes, 25% use it for informational purposes 15% use it for demonstrative purposes, 5% use it for entertainment purposes, 0% use it to deliver news and 0% use it for UGC (user generated content). (The percentages don’t add up to 80% because many sites use online video for several different purposes)
- Video formats: 70% use Flash video, 20% use Windows Media Player, 10% use QuickTime and 5% use Real Player. (The percentages don’t add up to 80% because some websites use more than one video format)
The Top 20 Healthcare Web Sites
| Web site |
| Procter & Gamble |
| UpToDate |
| Lippincott Williams and Wilkins |
| HealthcareSource |
| Quest Diagnostics, Inc. |
| GeoAccess |
| Agilent Technologies |
| Kimberly-Clark Corp |
| Durex |
| Johnson & Johnson |
| MediCenter |
| Allheart Uniforms |
| Specsavers Opticians |
| Trojan |
| Hollister Incorporated |
| Medical Device Link |
| McKesson Information Solutions |
| The Rand Organisation |
| DOTMED |
| BD |
Top 20 Biotechnology & Pharmaceuticals Web Sites
Top 20 Biotechnology & Pharmaceuticals Web Sites
- In August 2009, the VIEW main index for the Top 20 Biotechnology & Pharmaceuticals Web Sites was 35-85-15, which indicates that 35% of the companies had video on their home page, 85% had video on their site, and 15% didn't use any video on their Web site.
- 40% of the Top 20 Biotechnology & Pharmaceuticals Web Sites have placed their Web videos 1 click away from the home page.
- 25% of the Top 20 Biotechnology & Pharmaceuticals Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 30% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 30% offer a full-fledged "video center" comparable to a corporate TV channel.
- 25% give access to such video center directly from their home page (one click away).
- 10% display video ads for products on their site; 5% display video ads on their home page.
- 35% offer a full-screen video option.
- 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 20% open video in a new browser Web page.
- 25% use a pop-up window to display video.
- Video uses: 85% of the surveyed Biotechnology & Pharmaceuticals web sites use video for promotional purposes, 25% use it for informational purposes, 10% use it for demonstrative purposes, 0% use it for entertainment purposes, 0% use it to deliver the news, and 0% use it to for UGC (user generated content). (The percentages don’t add up to 85% because many sites use online video for several different purposes)
- Video formats: 75% use Flash video, 35% use Windows Media Player, 5% use QuickTime and 0% use Real Player. (The percentages don’t add up to 85% because some websites use more than one video format)
Top 20 Biotechnology & Pharmaceuticals Web Sites
| Web site |
| Merck & Co., Inc. |
| Procter & Gamble |
| ClinicalTrials.Gov |
| GlaxoSmithKline |
| Pfizer, Inc. |
| Roche |
| BioPortfolio |
| Novartis |
| BioSpace |
| Abbott Laboratories |
| Cafepharma.com |
| Genentech, Inc. |
| Eli Lilly and Company |
| Merial Animal Health |
| NewsRx Network |
| Bristol-Myers Squibb |
| Bayer |
| Wyeth |
| Sanofi Aventis |
| Blessed Herbs |
Top 20 Marketing & Advertising Web Sites
Top 20 Marketing & Advertising Web Sites
- In August 2009, the VIEW main index for the Top 20 Marketing & Advertising Web Sites was 20-50-50, which indicates that 20% of the companies had video on their home page, 50% had video on their site, and 50% didn't use any video on their Web site.
- 40% of the Top 20 Marketing & Advertising Web Sites have placed their Web videos 1 click away from the home page.
- 5% of the Top 20 Marketing & Advertising Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 10% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 10% offer a full-fledged "video center" comparable to a corporate TV channel.
- 10% give access to such video center directly from their home page (one click away).
- 10% display video ads for products on their site; 0% display video ads on their home page.
- 10% offer a full-screen video option.
- 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 5% open video in a new browser Web page.
- 0% use a pop-up window to display video.
- Video uses: 45% of the surveyed Marketing & Advertising web sites use video for promotional purposes, 15% use it for demonstrative purposes, 5% use it for informational purposes, 5% use it to deliver the news, 5% use it for entertainment purposes, 0% use it to for UGC (user generated content). (The percentages don’t add up to 50% because many sites use online video for several different purposes)
- Video formats: 50% use Flash video, 0% use Windows Media Player, 0% use Real Player and 0% use QuickTime.
Top 20 Marketing & Advertising Web Sites
| Web site |
| MOJO Works |
| SiteSell.com |
| SitePoint |
| Quantcast |
| Compete, Inc |
| GetResponse Email Marketing |
| Advertising.com |
| ChannelAdvisor Corporation |
| Search Engine Watch |
| Clicky |
| GlobalTestMarket |
| Eyeconomy |
| v7n |
| Greenfield Online |
| NFO Interactive |
| OTX |
| SurveySpot |
| Girls Intelligence Agency, LLC |
| ClickZ |
| VerticalResponse |
Top 20 Construction & Maintenance Web Sites
Top 20 Construction & Maintenance Web Sites
- In August 2009, the VIEW main index for the Top 20 Construction & Maintenance Web Sites was 45-80-20, which indicates that 45% of the companies had video on their home page, 80% had video on their site, and 20% didn't use any video on their Web site.
- 50% of the Top 20 Construction & Maintenance Web Sites have placed their Web videos 1 click away from the home page.
- 25% of the Top 20 Construction & Maintenance Web Sites have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 30% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video, etc.
- 50% offer a full-fledged "video center" comparable to a corporate TV channel.
- 30% give access to such video center directly from their home page (one click away).
- 15% display video ads for products on their site; 10% display video ads on their home page.
- 50% offer a full-screen video option.
- 5% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 10% open video in a new browser Web page.
- 5% use a pop-up window to display video.
- Video uses: 40% of the Construction & Maintenance web sites using video use it for promotional purposes, 40% use it for demonstrative purposes, 25% use it for informational purposes, 10% use it for entertainment purposes, 0% use it to deliver the news, 0% use it to for UGC (user generated content). (The percentages don’t add up to 80% because many sites use online video for several different purposes)
- Video formats: 70% use Flash video, 10% use Windows Media Player, 5% use Real Player and 5% use QuickTime. (The percentages don’t add up to 80% because some websites use more than one video format)
Top 20 Construction & Maintenance Web Sites
| Web site |
| ServiceMagic |
| ThomasNet |
| Department of Housing and Urban Development (HUD) |
| Point2 |
| Royal Dutch / Shell Group of Companies |
| Deere & Company |
| Caterpillar Inc. |
| Kohler Plumbing |
| The Dow Chemical Company |
| ePlans House Plan Store |
| Armstrong World Industries |
| Blue Book Building And Construction |
| The Concrete Network |
| FHWA |
| US Green Building Council |
| Interior Design Magazine |
| Snap-on |
| The Trane Company |
| CGarchitect |
| Carrier Corp. |
Total for 100 Surveyed Companies
Total for 100 Surveyed Web Sites
- In August of 2009, the VIEW main index for the 100 surveyed companies was 30-75-25, which indicates that 30% of the companies had video on their home page, 75% had video on their site, and 25% didn't use any video on their Web site.
- 41% of the 100 surveyed companies have placed their Web videos 1 click away from the home page.
- 25% of the surveyed companies have placed their Web videos deep into their Web sites, 3 clicks or more away from the home page.
- 25% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video.
- 32% offer a full-fledged "video center" comparable to a corporate TV channel.
- 21% give access to such video center directly from their home page (one click away).
- 12% display video ads for products on their site; 7% display video ads on their home page.
- 36% offer full-screen video option.
- 4% have video on autoplay (i.e. video starts as soon as the user lands on the page).
- 11% open video in a new browser Web page.
- 18% use a pop-up window to display video.
- Video uses: 48% of the surveyed web sites use video for promotional purposes, 24% use it for informational purposes, 20% use it for demonstrative purposes, 6% use it to deliver news, 5% use it for entertainment purposes, 1% use it for other purposes and 0% use it for UGC (user generated content). (The percentages don’t add up to 75% because many sites use online video for several different purposes)
- Video formats: 61% use Flash video, 21% use Windows Media Player, 8% use QuickTime and 4% use Real Player. (The percentages don’t add up to 75% because some websites use more than one video format)
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For more information about the VideoBloom VIEW Index™ and its methodology, please contact us at view [at] videobloom [dot] com.
