– 5 Reasons to Adopt Online Video
Online video has come a long way. Over are the days when jerky pictures would give headaches to viewers. Today, video delivered over the Web, or "streamed video", is as versatile as television. And 50 years of television have proven that people prefer watching information rather than reading it. Online video can engage, inform, make viewers laugh and even move them to tears. Online video is truly an ideal communication medium that can precisely target your audience and do it quickly, in a cost-effective manner.
Envision all the possibilities that online video will add to your Web sites, emails, blogs, auctions, listings and other online advertisements!
Online video is:
Online video has become a very high-impact medium, adding lively images and sounds to sometimes tedious text pages. With quasi-instant start time, or "minimal buffering", and no need for a specific video player like Windows Media Player, Real Player or QuickTime, video can inform and entertain any audience at the click of a computer mouse. The video can be paused, stopped or fast-forwarded to any place in the recording, making it extremely easy and appealing for users. Online video is so engaging that an industry study shows that 80% of consumers are more likely to buy from a Web site with a video commercial than from a company that does not have one.
Online video is perfect for information-intensive messages. If a picture is worth a thousand words, one can only imagine the number of words a video can convey! Online video requires fewer efforts to understand than print does; as a result, six times as many people prefer video to print information. In segments lasting from 10 seconds to 10 minutes, an online video can effectively inform, educate and train viewers on all aspects of a cause, product, service or company.
Online video is a high-retention medium. BBC research reports that "... when sights and sounds are combined, as in video, information retention is almost doubled when compared to sight or sound alone." Other studies show that, if people generally remember 10% of what they read, they remember 50% of what they see and hear. Not only do people remember video commercials very vividly, they also act on video-based information more quickly. Industry statistics report that a video expedites buying decisions by 72% over print...
Online video is a perfectly targeted communication medium. By deciding to use online video on a Web site, in selected emails or in greetings for specific occasions, you can precisely target who will see your message and when. You can even track the video usage by your viewers to understand their level of interest in particular messages, all this on a constant or on a limited basis, depending on your marketing and communication needs.
Online video is now finally affordable. Compared to traditional video or film, online video has significantly lower production and distribution costs, sometimes as low as 10% to 20% of traditional budgets. Because the use of online video on your Web site does not require you to change your site, online video is a flexible value-added investment that can be used only where needed. Thanks to online video, you also don’t have to invest in promotional video/ film CD-ROMs or DVDs (those that are distributed in trade shows and that are almost never watched!); you just tell your prospects to go to your Web site to view your promotional information and that information will always be up-to-date!
Call VideoBloom’s experts today to request more information about how online video added to your Web sites, emails, blogs, auctions, listings and other online advertisements can boost your communication, sales and profits to a much higher level. We provide innovative, high-quality, yet cost-effective online videos. Our clients regularly compliment us on our fast turnaround times and friendly service.