Online Video Formats
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Today, only one video format - Flash video - is essential for your online video needs:

  1. Flash video: the online video standard
  2. What does this mean for you?

1. Flash video: the online video standard

Online video first came via multiple incompatible video formats such as QuickTime from Apple, Real Player from Real Networks and Windows Media Player from Microsoft.

In 2003, Macromedia (which is now part of Adobe) made its very popular Flash Player compatible with video through its Flash 6 version. Since then, Flash has become the de facto standard for online video and surpasses by far all other online video formats: today 97% of all computers have Flash 6 or higher vs. 68% for Windows Media Player (see chart below). As a result, all major Internet companies involved in online video such as Google, Yahoo, YouTube and Microsoft use the Flash video format.

2. What does this mean for you?

If you want to create or distribute online video, the Flash format is the best format to allow your video to be easily viewed and most widely seen by broadband and dial-up users. No matter what your needs are (e.g. testimonials, commercials, training, video business cards, etc.), VideoBloom will provide a Flash-based video experience that 97% of Web users can see instantly, hassle-free and without having to download any special software or plug-ins.

97% of all Web users, including dial-up users, will see your online videos.